A brand built on compassion
Heal & Revive exists to make compassionate mental health support, education, and community more accessible to people around the world.
Every element of our brand should communicate:
Our identity should always make people feel welcomed, respected, and supported.
Brand Personality
Compassionate
We listen before we speak and care before we advise.
Professional
We communicate with credibility, integrity, and respect.
Hopeful
We believe healing, growth, and recovery are possible.
Inclusive
Everyone deserves to feel welcomed, valued, and respected.
Approachable
Mental health conversations should feel safe and human, never intimidating.
Collaborative
We believe meaningful change happens through partnerships and shared purpose.
"Supporting Mental Wellbeing Through Compassion, Connection, and Community."
Every decision, message, service, and interaction should reinforce this promise.
To improve global mental wellbeing by expanding access to compassionate support, education, collaboration, and evidence-informed mental health resources.
A world where every individual has access to compassionate mental health support and opportunities to flourish emotionally, socially, and psychologically.
Core Values
Compassion
People always come before processes.
Integrity
We communicate honestly and act responsibly.
Accessibility
Mental wellbeing should be available to everyone, regardless of location or background.
Inclusion
Every person deserves dignity, respect, and belonging.
Collaboration
Together, we create greater impact.
Growth
We continuously learn, evolve, and improve.
Our Most Recognisable Asset
The Heal & Revive logo should always be used consistently. Approved versions: Primary Full-Colour, White, Black/Monochrome, and Icon Only.
- Use an approved, latest logo file
- Maintain clear space around the mark
- Respect minimum size requirements
- Place on clean, uncluttered backgrounds
- Stretch, distort, or rotate the logo
- Change the colours or add effects
- Place it on busy backgrounds
- Modify typography, crop, or recreate it
Colours That Reflect Calm, Trust & Growth
Swatches are indicative — replace with final approved HEX values once confirmed.
Modern, Accessible, Easy to Read
Used for titles, section headers, and key messaging across print and digital.
Photography, Illustration & Iconography
Photography should feel authentic, warm, diverse, hopeful, natural, and human-centred. Use real moments whenever possible — images should reflect genuine connection rather than overly staged or clinical environments. Whenever possible, represent people of different ages, cultures, ethnicities, abilities, and backgrounds.
Illustrations should be clean, minimal, modern, inclusive, friendly, and softly coloured. Avoid illustrations that exaggerate mental illness or reinforce stereotypes.
Icons should be minimal, rounded, simple, consistent, and easy to understand. Use one icon style throughout a single project.
How We Sound
Evidence-informed without being overly academic.
Offer hope while remaining realistic.
Avoid judgmental or dismissive language; write for a global audience using clear, accessible English.
- Inform
- Support
- Empower
- Inspire
- Educate
- Fear-based messaging
- Sensational headlines
- Stigma & discrimination
- Unexplained medical jargon
- Absolute guarantees of outcomes
Social Media, Website & Accessibility
- Educate before promoting
- Inspire without sensationalising
- Encourage meaningful conversations
- Respect confidentiality
- Share evidence-informed content where appropriate
- Celebrate community achievements and promote hope and resilience
Our website should feel calm, clean, professional, accessible, and welcoming. We prioritise simple navigation, readable layouts, mobile responsiveness, accessible colour contrast, clear calls to action, and inclusive imagery.
- Use plain language
- Provide meaningful headings
- Maintain strong colour contrast
- Include alt text for images where possible
- Design for mobile devices
- Support screen-reader compatibility where practical
Collaborating with integrity
When collaborating with partners: both brands should receive equal visibility unless otherwise agreed, logos must not overlap or be altered, Heal & Revive branding should remain consistent, and partnerships should align with our mission, values, and ethical standards.
Brand Protection
The Heal & Revive name, logo, visual identity, and original content are valuable organizational assets. They may not be reproduced without permission, altered or misrepresented, used in misleading or unlawful ways, or associated with activities that conflict with our mission or values.
Requests to use the Heal & Revive brand should be directed to our communications team.
Always use the latest approved versions
A strong brand is built through everyday actions
When we communicate with empathy, act with integrity, and place people at the heart of our work, we strengthen not only our brand — but also the trust placed in us by communities around the world.
Brand at a Glance
| Brand Personality | Compassionate, Professional, Inclusive, Hopeful, Approachable |
| Mission | Improve global mental wellbeing through accessible support and education |
| Vision | A world where everyone has access to compassionate mental health support |
| Core Values | Compassion, Integrity, Accessibility, Inclusion, Collaboration, Growth |
| Primary Colours | Healing Green, Trust Blue, Warm White |
| Typography | Poppins / Montserrat (Headings), Inter / Open Sans (Body) |
| Photography | Authentic, diverse, natural, human-centred |
| Tone of Voice | Warm, respectful, evidence-informed, encouraging |
| Visual Style | Clean, calming, modern, accessible |